How to reach the well-heeled Gujarati from London and New York ·

The favourite weekly of the largest, arguably the most affluent and the most conspicuously consuming community in India, the Gujaratis, is Chitralekha· For over 50 years now, Chitralekha has been keeping this community informed about news, events, culture, stories and more.... unfailingly every Saturday of the week· Now Chitralekha Online is reaching out to the affluent Gujarati Community overseas and locally, helping them be in touch with Indian news, Gujarati culture and the community. Chitralekha Online is the nerve centre of thriving, vibrant Gujarati community, locally and internationally. Advertisers can reach Gujaratis everywhere through Chitralekha Online.

General Interest Magazines:

1) Chitralekha Gujarati

2) Chitralekha Gujarati (US/Canada Edition)

3) Chitralekha Marathi

4) Jee Gujarati (Film/Television Magazine)

5) btw (by the way) – “Live Smart!” Magazine

Premium Magazines:

1) Chitralekha Travel Magazine

2) Chitralekha Lifestyle – Watch World Magazine

3) Chitralekha Lifestyle – Home Décor Magazine

4) Chitralekha Lifestyle – Wedding Magazine

Now Chitralekha, Jee and btw are available online catering to an ever widening audience of Gujarati's, Bollywood film enthusiasts and anyone who wants to live smart, wherever they are in the world!

The Group now covers a large gamut of target audiences at virtually all psychographic and demographic levels, using high quality printing technology, a completely computerised pre-press to printing set-up and excellent quality paper, Chitralekha has created a reputation in both the minds of the readers as well as the advertisers.

Almost all its publications are family-read and loved. The readers encompass the entire sweep of the social structure. Small wonder then, that over the years, circulation figures have steadily marked quantum leaps in each of the publications.

Print Media advertising rates wef 01 April, 2008

Click on the above image to have larger view of rate card

Click on the above image to have larger view of rate card

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Online advertising rates wef 03 April, 2008

Type	Size(pixels)	File Sizes	Cost/Impression
Full Top	468 x 60	<12Kb	Rs 0.90
Full Bottom	90 x 101	<7Kb	Rs 0.75
Half	210 x 60	<8Kb	Rs 0.40
Vertical	120 x 240	<11Kb	Rs 0.80
Square	125 x 125	<9Kb	Rs 0.45
Micro	88 x 101	<5Kb	Rs 0.25

Minimum Impressions = 1,00,000

Main Sections Banner Ads

Minimum Impressions = 1,00,000

Sponsorships

• Main Sections will carry message "This section is sponsored by Advertiser X" plus hyperlinked logo in the body of the article.
• Rate Rs 1,00,000 per 1,00,000 impressions.

Notes

• Rates are based on CPMs, not time parameters. As soon as the appropriate CPMs are delivered the advertiser will be informed.
• Payments are to be effected for every 20,000 impressions delivered before the next lot of impressions is delivered.

Material

• Chitralekha online accepts gifs and jpeg files of completed banners conforming to the dimensions/ file sizes specified
• On no account will material which exceeds the dimensions or file sizes specified be accepted.
• Wherever needed Chitralekha Online will help advertisers to create the banners